The lion on your side

What comes to mind when looking at a lion?

Undisputed power! Confidence, Safety, Protection, attributes you can always associate with global communication campaigns.

This is the essence of the class we are proposing: to explain the difference between globalization, glocalization and adaptation in communication campaigns. In other words, this is your chance to bring the world to you, but also to present yourself to the world! Attending the ”Globalization vs. adaptation in advertising campaigns” master class is an excellent opportunity to grasp the dynamics of today’s moving world in which global brands could be adapted to domestic markets while the local ones receive the lion’s share in the process. Furthermore, this is the very place where you can learn to get involved and build up successful advertising campaigns by adapting a global brief or brand to a local market.

So, why don’t you come over to find these and a lot more? The lion will always be on your side!

 

Sursa foto: https://flic.kr/p/dn1uBp; autor: Tom Head, flickr.com / CC

Dr. Mădălina Moraru (madalina.moraru@fjsc.ro) is Assoc. Prof. (advertising) at the Communication and Public Anthropology Department of the Faculty of Journalism and Communication Studies, University of Bucharest.